Launching a product in the USA
COMMANDER EDWARD WHITEHEAD
(Chairman, Schweppes (USA) Limited)
107
Abstract
•Commander Whitehead, can you tell me how it was that Schweppes first came to consider launching bitter lemon in the USA? What overall company strategy was involved?
Citation
WHITEHEAD, E. (1968), "Launching a product in the USA", Management Decision, Vol. 2 No. 1, pp. 24-26. https://doi.org/10.1108/eb000827
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited