Computer aid in the design office
F.G. HEATH
(Scientific Adviser to Manager, Computer Equipment Organisation, International Computers Limited, Professor of Digital Processes, University of Manchester, Institute of Science and Technology)
124
Abstract
Design is the seed of marketing success. Companies in which the introduction of new products depends upon the ability of the designer will realize that the increasing pace of technology demands more and more of the designer's productive “ideas” time.
Citation
HEATH, F.G. (1968), "Computer aid in the design office", Management Decision, Vol. 2 No. 4, pp. 236-237. https://doi.org/10.1108/eb000869
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited