information systems/decisions the marketing company
D.A. Miln
(Marketing Information Manager, Electric Power Storage Ltd.)
62
Abstract
IN its simplest terms a marketing company is a means of providing a desired output with available (or obtainable) input. Figure 1 shows the basic Company model on which this paper will expand:
Citation
Miln, D.A. (1970), "information systems/decisions the marketing company", Management Decision, Vol. 4 No. 1, pp. 18-22. https://doi.org/10.1108/eb000919
Publisher
:MCB UP Ltd
Copyright © 1970, MCB UP Limited