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The medium is the barrier: communications breakdown in management

T.B. Ward (Head of management studies, Littlewoods mail order stores)

Management Decision

ISSN: 0025-1747

Article publication date: 1 March 1970

239

Abstract

A considerable communications gap now exists between the new generation of 'datacrats' and the managements which employ them. In the opinion of the author, this gap is growing, and unless closed will prove to be a factor in limiting the effective employment of computers in British industry and commerce. The implications of such limitations need no emphasis for an economy struggling to improve its productivity by a marginal 2– 3%.

Citation

Ward, T.B. (1970), "The medium is the barrier: communications breakdown in management", Management Decision, Vol. 4 No. 3, pp. 31-36. https://doi.org/10.1108/eb000939

Publisher

:

MCB UP Ltd

Copyright © 1970, MCB UP Limited

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