MARKET RESEARCH AND R & D PRIORITIES

Abstract

This paper is about marketing those products and services which may be described as “advanced” in their technology. If they are “advanced” this progress must have come from somewhere. The source is Research and Development. It may be either R & D done within the organisation or that done elsewhere from which the know‐how and patents are subsequently licensed or purchased.

Citation

Nicholson, R. (1971), "MARKET RESEARCH AND R & D PRIORITIES", Management Decision, Vol. 9 No. 2, pp. 146-159. https://doi.org/10.1108/eb000965