An Approach to Decision Making in Situations with Conflicting Objectives

Abstract

This article describes an approach which is designed to assist management in making decisions in situations where there are a number of conflicting objectives. The approach incorporates an optimisation model which is used to explore the costs and benefits of setting target levels for operational criteria, as well as to present the “best” solution to a problem. A case study is described which illustrates an actual application of the approach relating to the selection of a portfolio of capital investment projects for a company.

Citation

Bayat, G.R. and Longbottom, D.A. (1975), "An Approach to Decision Making in Situations with Conflicting Objectives", Management Decision, Vol. 13 No. 1, pp. 60-69. https://doi.org/10.1108/eb001065