Ecological Pressures on the Firm: Cases and Conclusions
Abstract
Introduction This article examines a number of cases of companies' reactions to “ecological” or “environmental” pressure against their products. A first aim of the article is to identify common elements which are present in the different cases. It also traces those factors which may have led to “successful” outcomes of the controversies from both a company and a societal point of view. It then draws some general conclusions of benefit to management in planning for and handling such environmental pressures.
Citation
Ford, D. and Vezeridis, B. (1978), "Ecological Pressures on the Firm: Cases and Conclusions", Management Decision, Vol. 16 No. 4, pp. 232-245. https://doi.org/10.1108/eb001159
Publisher
:MCB UP Ltd
Copyright © 1978, MCB UP Limited