Marketing Strategies, Financial Structure and Innovation in UK Retailing

Abstract

This study identifies those retailing strategies which have been successful in generating high profit performance in the UK. Findings are based upon information on the financial structure and marketing strategies of 88 major UK retailers. The first section identifies the key environmental developments of the later 1970s and appraises their impact on retailers. Second, the methods by which retailers have sought to adapt to these changes are outlined. Finally, a model is developed which distinguishes successful from unsuccessful retailing strategies and provides a methodology for evaluating alternative approaches to market positioning.

Citation

Doyle, P. and Cook, D. (1979), "Marketing Strategies, Financial Structure and Innovation in UK Retailing", Management Decision, Vol. 17 No. 2, pp. 168-181. https://doi.org/10.1108/eb001183