Adoption of Innovation: A Concept Attainment View

Abstract

Introduction Technological innovation is a subject of increasing importance in industrial life. There is a general feeling in Britain, that our relatively poor industrial performance compared with countries such as the United States, Japan and West Germany is because they are more advanced in adopting new technology. It is vitally important, in a situation changing as rapidly as at present, for organisations to keep abreast or even ahead of technological developments and to adopt innovations successfully. This article attempts to inter‐relate the findings of researchers who have examined the process of diffusion of innovations, in the hope that an increased understanding of this process will assist in the spread of new technology.

Citation

Masterson, J.J. and Hayward, G. (1979), "Adoption of Innovation: A Concept Attainment View", Management Decision, Vol. 17 No. 4, pp. 284-294. https://doi.org/10.1108/eb001192