Price and Consumer Protection

Abstract

This chapter takes as its starting point the proposition that consumers are, by and large, far more rational in their attitudes and behaviour than suggested by most of the people who keep crying out for greater consumer protection, and also by some marketing men who seek to explain away their failures by attributing irrationality to their prospective customers.

Citation

Gabor, A. (1979), "Price and Consumer Protection", Management Decision, Vol. 17 No. 8, pp. 779-789. https://doi.org/10.1108/eb001227