The Degeneration of Marketing Education
John Saunders
(Lecturer in Marketing at the University of Bradford Management Centre)
111
Abstract
Introduction There are signs that the relevance and purpose of marketing education is being lost. Marketing has never been justified as a purely academic discipline so any drift away from its roots of marketing management must be investigated and arrested.
Citation
Saunders, J. (1980), "The Degeneration of Marketing Education", Management Decision, Vol. 18 No. 5, pp. 223-234. https://doi.org/10.1108/eb001242
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited