Ethics and Product Elimination
George J. Avlonitis
(Lecturer in Marketing, University of Strathclyde)
245
Abstract
Introduction One aspect of product line management that is receiving increasing attention in industry is product elimination. It is clear that “stagflation” is forcing an increasing number of consumer as well as industrial goods companies to re‐evaluate and prune their product‐mix offerings.
Citation
Avlonitis, G.J. (1983), "Ethics and Product Elimination", Management Decision, Vol. 21 No. 2, pp. 37-45. https://doi.org/10.1108/eb001314
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited