New Business Development
D.A. Littler
(Department of Management Sciences, UMIST)
R.C. Sweeting
(Department of Management Sciences, UMIST)
143
Abstract
Introduction All industries eventually attain maturity This means that, at best, demand for output is rising at a slower rate, and may actually be declining; marginal returns on the effort to improve technology is falling; and there is increasing competition, often from third world countries.
Citation
Littler, D.A. and Sweeting, R.C. (1983), "New Business Development", Management Decision, Vol. 21 No. 3, pp. 17-24. https://doi.org/10.1108/eb001318
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited