International Aid: Channels of Communication
E. Dennison
(Newcastle Polytechnic and Ford Motor Co.)
H. Robinson
(Newcastle Polytechnic and Ford Motor Co.)
T. Merzweiler
(Newcastle Polytechnic and Ford Motor Co.)
695
Abstract
Scope and Scale A British firm's export director was on a tour of some African countries and, quite by chance, learnt of a £1 million aid grant for machinery which his company could supply. The system used to identify aid money was considered to have been successful up to this time, but as a result of this discovery the firm conducted investigations which showed that, far from being satisfactory, its search procedure had missed a considerable number of potential orders in recent years.
Citation
Dennison, E., Robinson, H. and Merzweiler, T. (1983), "International Aid: Channels of Communication", Management Decision, Vol. 21 No. 4, pp. 36-44. https://doi.org/10.1108/eb001326
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited