The Integration of Product Decisions
Gordon E. Greenley
(North Staffordshire Polytechnic Department of Management Studies, Stoke‐on‐Trent)
160
Abstract
The product decisions a company needs to make are presented by the current literature within a framework of corporate planning. In this area there is a mass of explanation and methodology. Although the approaches of different writers do vary, there is a general split of corporate planning into strategic planning and operational planning, with product decisions being advocated throughout the company's planning process.
Citation
Greenley, G.E. (1984), "The Integration of Product Decisions", Management Decision, Vol. 22 No. 2, pp. 36-44. https://doi.org/10.1108/eb001344
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited