Putting Market Research into Action
145
Abstract
Market research by an industrial supplier can produce results that may have an impact not only on their own but on their customers' markets.
Citation
Birn, R. (1986), "Putting Market Research into Action", Management Decision, Vol. 24 No. 5, pp. 8-11. https://doi.org/10.1108/eb001412
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited