A Company Employee Communications Strategy

Abstract

Employee communications within a fast‐moving consumer goods company are examined; an attitude survey was used as the basis for developing a communications strategy. Two‐way sharing of information can positively contribute to involvement and commitment to organisational success.

Citation

Crossan, D. (1987), "A Company Employee Communications Strategy", Management Decision, Vol. 25 No. 3, pp. 28-34. https://doi.org/10.1108/eb001453