From Strategy to Sales

Abstract

The transition from marketing strategy to selling is seldom smooth. Too often it is left to chance but successful business results depend on effective management of this transition: coherent and consistent policies, and good communications all along the line from marketing executives to field salesmen.

Citation

Kashani, K. (1987), "From Strategy to Sales", Management Decision, Vol. 25 No. 4, pp. 10-14. https://doi.org/10.1108/eb001455