Does Your Marketing Pay?
105
Abstract
Marketing is essential, but when are the resources allocated to it efficiently used and when are they wasted?
Citation
Thomas, M.J. (1987), "Does Your Marketing Pay?", Management Decision, Vol. 25 No. 4, pp. 41-44. https://doi.org/10.1108/eb001461
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited