Putting Creativity on the Map

Abstract

Brainstorming, lateral thinking and force‐field analysis can throw up new ideas, but then what happens to them? “Mapping” is a technique employed for turning ideas to practical use.

Citation

Jones, S. and Sims, D. (1988), "Putting Creativity on the Map", Management Decision, Vol. 26 No. 3, pp. 5-8. https://doi.org/10.1108/eb001491