The European Institute of Business Administration (INSEAD)

Abstract

When Europe went through the pangs of rebirth after World War II it cast envious eyes across the Atlantic. The USA appeared to be a model of success, not least in the high place which it accorded to management education and in its vast home market, which seemed to provide such an incentive to her productivity and prosperity. From those beliefs INSEAD was born: to serve both the greater European unity and the cause of management studies. Article 1 of its statutes provides that it:

Citation

Allen OBE, B. (1979), "The European Institute of Business Administration (INSEAD)", Education + Training, Vol. 21 No. 1, pp. 28-29. https://doi.org/10.1108/eb002024