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Fitting yourself to your business

RONNIE LESSEM (City University Business School Urban and Economic Development Group)
OLIVER SHIRLEY (Land Management Services)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 December 1980

70

Abstract

Self‐expression and business formation are not conventionally associated with each other. One is to do with art or psychology, the other with technique or economics. Yet in reality, the two processes are intimately associated. Business, like life itself, is an evolutionary process. As an enterprise unfolds, so the entrepreneur tells his tale. The better integrated the tale, the more naturally the business will unfold. This connection is at its clearest at the early stages, when the entrepreneur is managing the transition from employment, or unemployment, to employment of his or her self. In this paper I want to describe this transition, as experienced by one insightful entrepreneur, taking part in our action learning programme. The passages in italic type represent the thoughts and observations of Oliver Shirley, a trainee‐entrepreneur undergoing the URBED programme.

Citation

LESSEM, R. and SHIRLEY, O. (1980), "Fitting yourself to your business", Industrial and Commercial Training, Vol. 12 No. 12, pp. 498-501. https://doi.org/10.1108/eb003815

Publisher

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MCB UP Ltd

Copyright © 1980, MCB UP Limited

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