Marketing and the estate agent — 1
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Abstract
In the first of two papers, Colin Gilligan examines the nature and implications of the changes currently affecting residential estate agency. In the second, which will appear in the next issue of Property Management, he will explore the various marketing strategies open to firms.
Citation
Gilligan, C. (1986), "Marketing and the estate agent — 1", Property Management, Vol. 4 No. 3, pp. 203-208. https://doi.org/10.1108/eb006622
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited