Marketing and the estate agent — 1

Abstract

In the first of two papers, Colin Gilligan examines the nature and implications of the changes currently affecting residential estate agency. In the second, which will appear in the next issue of Property Management, he will explore the various marketing strategies open to firms.

Citation

Gilligan, C. (1986), "Marketing and the estate agent — 1", Property Management, Vol. 4 No. 3, pp. 203-208. https://doi.org/10.1108/eb006622