Marketing and the estate agent — 2

Abstract

My previous paper focused upon the increasing pressures being faced by residential agencies and argued that the need to adopt a proactive marketing stance is now greater than ever before. Within this paper, I consider the implications for methods of competition and discuss some of the ways in which residential agencies might possibly develop.

Citation

Gilligan, C. (1986), "Marketing and the estate agent — 2", Property Management, Vol. 4 No. 4, pp. 319-326. https://doi.org/10.1108/eb006635