Phyllis Hands and Her Influences on the South African Wine Industry

Abstract

The author outlines the recent career of Phyllis Hands, the South African born founder of the Cape Wine Academy. He shows how, since a chance association with a small vineyard in the early days, she has steadily increased her involvement with the South African wine industry. She has now developed the twin roles of a public relations officer for South African wine and a leading educator on the subject.

Citation

Garrett, P. (1993), "Phyllis Hands and Her Influences on the South African Wine Industry", International Journal of Wine Marketing, Vol. 5 No. 4, pp. 27-34. https://doi.org/10.1108/eb008620