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Evaluation of the Quality of the Great Bordeaux Wines: Are There Significant Differences Between Critics?

Philippe Barbe (MMV‐LAREMA Bordeaux Ecole Management, 680, cours de la Libération, 33405 Talence Cedex France.)
François Durrieu (MMV‐LAREMA Bordeaux Ecole Management, 680, cours de la Libération, 33405 Talence Cedex France. )

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 2005

198

Abstract

As far as lasting of the great Bordeaux wines is concerned, each critic needs to identify his specificity if he is to maintain or increase market share. History shows, however, that each new critic has had to position himself in relation to the market leader, namely the American wine critic Robert Parker. The question of whether or not the differences in evaluation are real or simply part of the critics’ grading strategy can thus be raised. To illustrate this we shall examine the results of Dubourdieu and Parker's evaluation.

Keywords

Citation

Barbe, P. and Durrieu, F. (2005), "Evaluation of the Quality of the Great Bordeaux Wines: Are There Significant Differences Between Critics?", International Journal of Wine Marketing, Vol. 17 No. 3, pp. 55-66. https://doi.org/10.1108/eb008795

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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