Optimising Bank Service Provision: A Simulation Approach

Abstract

A particular aspect of bank marketing is considered — that of service provision for customers. It is postulated that an investigation of ways of minimising the total cost of provision, including the cost of lost customers, can be made using computer‐based simulation techniques. An example of such a model is given for a specified, typical problem of service provision in a bank.

Citation

Watkins, T. (1984), "Optimising Bank Service Provision: A Simulation Approach", International Journal of Bank Marketing, Vol. 2 No. 1, pp. 31-39. https://doi.org/10.1108/eb010733