Foreign Banks' Competitive Challenge in Canada

Abstract

This article considers the action of the Canadian Government in lifting its “asset ceiling” on foreign banks, and examines the challenge foreign banks pose to the oligopolistic Canadian banking market. In particular, it focuses on the foreign banks' competitive advantage, their market targeting approaches and marketing strategies, and their acceptance in the marketplace.

Citation

Metcalfe, B. (1984), "Foreign Banks' Competitive Challenge in Canada", International Journal of Bank Marketing, Vol. 2 No. 2, pp. 3-14. https://doi.org/10.1108/eb010736