A Softly Softly Approach to Banking Technology
Frank Rees
(Banking Correspondent, Australia)
258
Abstract
Developments in the application of banking technology to retail customer service in Australia are examined. The latest technology must be “married” to customer requirements. Convenience, control and confidence‐in‐use are all important to the customer
Keywords
Citation
Rees, F. (1987), "A Softly Softly Approach to Banking Technology", International Journal of Bank Marketing, Vol. 5 No. 4, pp. 32-34. https://doi.org/10.1108/eb010815
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited