Corporate Attitudes towards Electronic Banking in Norway

Abstract

The banking environment is characterised by continuing social, economic, technological and regulatory change, and current challenges include increasing competition from both bank and non‐bank institutions, rapidly developing technological innovation, and changing customer needs. The focus is on technological developments and the Nordic Bank environment, and findings from a survey among Norwegian companies are presented. The Survey considers their use of and attitudes towards electronic banking services. Recommendations are made with respect to the marketing activities of Norwegian banks with regard to electronic cash management services for corporate clients, and the future for such services.

Citation

Lewis, B.R. and Hoel, K.E. (1987), "Corporate Attitudes towards Electronic Banking in Norway", International Journal of Bank Marketing, Vol. 5 No. 4, pp. 59-71. https://doi.org/10.1108/eb010818