The Bank of China Group in Hong Kong: An Awakening Giant?

Abstract

The Bank of China Group has competed aggressively in retail banking in Hong Kong, successfully expanding their business in recent years. This article reports a study exploring the likelihood of the Group assuming increasing importance in the run‐up to 1997 when Hong Kong is returned to China. Results suggest that while present users may be loyal, non‐users do not have very favourable perceptions of the Group. Recommendations for correcting this are made: expansion of products; improved quality of personnel; depoliticisation of the Group's image.

Citation

Ho, S. and Chan, C. (1988), "The Bank of China Group in Hong Kong: An Awakening Giant?", International Journal of Bank Marketing, Vol. 6 No. 5, pp. 29-39. https://doi.org/10.1108/eb010841