Application of ZBB: North American Private Sector

Abstract

Introduction The purpose of this article is to examine the literature with respect to the application of ZBB in the private sector and by so doing determine the results obtained from the application. In reviewing the literature, reference will be made to the comparison of private and public sector ZBB; claims and criticisms made by private sector organisations; and a summary of the survey findings conducted in the private sector.

Citation

Ralston, B. (1986), "Application of ZBB: North American Private Sector", Managerial Finance, Vol. 12 No. 2, pp. 7-10. https://doi.org/10.1108/eb013561