International Physical Distribution— A Marketing Perspective

Abstract

World business, multinational company, and world enterprise are all terms being used with more frequency as a significantly larger number of businesses become international both in philosophy and in scope of operations. For a continually growing number of firms, the entire world is considered a marketplace for their products.

Citation

Stock, J.R. and Lambert, D.M. (1982), "International Physical Distribution— A Marketing Perspective", International Journal of Physical Distribution & Materials Management, Vol. 12 No. 2, pp. 3-39. https://doi.org/10.1108/eb014528