Notes and news

Abstract

U.S. trip for export students A distinctly ambitious project starts next April when a group of business executives will assemble at Huntercombe Manor, Slough College's recently modernised residential centre, to start a course on Marketing and Selling in the United States. The following four weeks will see these students immersed in a concentrated study of American marketing. Specialist British and American lecturers and businessmen with wide experience of marketing, selling and advertising in the USA will instruct them, and experts from the Committee for Exports to the USA, the Board of Trade, British Institute of Management and others will give individual help and advice.

Citation

(1965), "Notes and news", Education + Training, Vol. 7 No. 12, pp. 536-567. https://doi.org/10.1108/eb015647