Viewpoint: Let's make the lingua franker

Abstract

Communicate and enjoy it. Every article should begin not only by indicating what the author has to say, but be so striking that even the most cursory reader will want to read on.

Citation

(1984), "Viewpoint: Let's make the lingua franker", Education + Training, Vol. 26 No. 5, pp. 129-155. https://doi.org/10.1108/eb017026