Careers:: COURSES

Abstract

One of the most successful residential business courses at the Cranfield School of Management, Marketing Plans — How to Prepare Them: How to Use Them, is now available for private study. Video recordings and other distance learning techniques developed over a period of five years and field‐tested in a number of countries are incorporated in this course, the first of a series, to be converted into self‐instructional packages by Dr Malcolm McDonald, author of the course and Cranfield Marketing Director, in association with Bell & Howell. Supplied in an attaché case, Marketing Plans consists of a comprehensive textbook, a sequence of 12 question‐and‐answer workbooks, and 12 related video programmes on cassettes. There is also an optional tutor's guide, written to help managers use the package for training their own marketing personnel. The average time needed for completion is said to be 60 hours.

Citation

(1984), "Careers:: COURSES", Education + Training, Vol. 26 No. 8, pp. 238-239. https://doi.org/10.1108/eb017053