Video as a recruitment incentive

Abstract

The whole point of Industry Year is to demonstrate to those outside industry that it provides interesting jobs and careers for bright and ambitious young people. It is not an easy message to get across; so much of the industrial picture is too large for anyone to be able to see it clearly anyway. The answer to many of these communications problems is, however, the television set. Corporate messages, training, and recruitment campaigns can all be put across on video with many times more impact than the written word.

Citation

Public Relations Ltd., I. (1986), "Video as a recruitment incentive", Education + Training, Vol. 28 No. 4, pp. 106-106. https://doi.org/10.1108/eb017253