How strategic advertising can speed up retail change: Woolworth's and Tesco's revolutionary campaigns

Abstract

In an ariticle last year, (RDM, May/June 1975, p.22, Foodstore Advertising), I deferred consideration of what was then a new advertising campaign—the now familiar “Wonder of Woolworth”. Time has given a new perspective to the task and enabled me to write about developments in retailing which I would scarcely have believed possible eleven months ago.

Citation

Nielsen, J. (1976), "How strategic advertising can speed up retail change: Woolworth's and Tesco's revolutionary campaigns", Retail and Distribution Management, Vol. 4 No. 1, pp. 17-20. https://doi.org/10.1108/eb017838