Design: starting with the product

Abstract

The Aspect Group started only five years ago when its creator, Ted Coogan, wandered into a DIY shop and offered the owner some advice about shop planning. Today the group has a turnover of £1.5m and numbers among its clients such names as Etam, Readers Digest, Raybeck, Coventry Economic Building Society, Harris Queensway and Frames Tours. RDM talked to Ted Coogan about his design philosophy.

Citation

McFadyen, E. (1981), "Design: starting with the product", Retail and Distribution Management, Vol. 9 No. 5, pp. 28-30. https://doi.org/10.1108/eb018113