Book Advertising—Amiable Deception?

Abstract

What do these declarations share in common? “A passionate menage a½trois in a world of doomed love.” “Sizzling.” “The stuff of real dreams.” “Compelling.” “Permanent pleasures.” If you haven't guessed by now, try: “The book that helped millions of parents raise wonderful children.”

Citation

(1986), "Book Advertising—Amiable Deception?", Collection Building, Vol. 7 No. 4, pp. 29-31. https://doi.org/10.1108/eb023203