Case Study — Corporate Opportunities with the 24® Game
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 January 1999
Abstract
The 24® Game has successfully linked business, education, and the media in progranunes throughout the world. The following article outlines the historical partnerships which have been formed and the ways in which 24® Game has been used to make the links.
Keywords
Citation
Dexter, C. (1999), "Case Study — Corporate Opportunities with the 24® Game", International Journal of Advertising and Marketing to Children, Vol. 1 No. 1, pp. 21-24. https://doi.org/10.1108/eb027591
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited