Talking to Kids
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 February 2001
Abstract
This paper provides a look at children today using the latest Youth TGI data. The Youth TGI survey covers many aspects of kids' lives, which add insight into effective communications planning. The focus of the paper is the importance of understanding children in order to target them effectively. It looks at how kids are spending their time, their media consumption, their adoption of new technology and their attitudes.
Keywords
Citation
Smith, C. (2001), "Talking to Kids", International Journal of Advertising and Marketing to Children, Vol. 3 No. 1, pp. 57-69. https://doi.org/10.1108/eb027668
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited