The Marketing of Consumer Products in an Inflationary/Low‐Growth Economy

Abstract

This study aims to examine some of the special techniques required for the marketing of consumer products during periods of significant inflation and low economic growth.

Citation

Lau, H.K. (1978), "The Marketing of Consumer Products in an Inflationary/Low‐Growth Economy", Management Research News, Vol. 1 No. 1, pp. 19-19. https://doi.org/10.1108/eb027685