Distribution Policy

Abstract

The focus of this article is on the detailed elements of distribution. A form of checklist is developed of the key elements that need to be considered by any company, not just retailers, in setting a distribution strategy.

Citation

Mercer, A. (1987), "Distribution Policy", Management Research News, Vol. 10 No. 3, pp. 6-7. https://doi.org/10.1108/eb027908