Contingent Process Models
83
Abstract
In the study of choice processes the classical model is Utility Theory — its characteristics and limitations are discussed. Several taxonomies of choice heuristics from the literature are compared and information processing models are then analysed. The article concludes with suggestions for future research.
Keywords
Citation
El‐Najdawi, M. (1987), "Contingent Process Models", Management Research News, Vol. 10 No. 4, pp. 6-10. https://doi.org/10.1108/eb027918
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited