STRATEGIES FOR NEW PRODUCTS MANAGEMENT IN AUSTRALIAN HIGH TECHNOLOGY FIRMS
Abstract
This paper reports some results of an investigation of the product innovation strategies of Australian high technology firms. While theoretical and empirical research undertaken outside of Australia reveals the importance of firms' adopting appropriate new product strategies to enhance their profits and prospects for growth (Booz, Allen & Hamilton 1982, Maidique & Zirger 1984, Cooper 1985), very little is known about the strategic behaviour and performance of Australian manufacturing firms whether high, medium or low technology.
Citation
Dwyer, L. and Mellor, R. (1990), "STRATEGIES FOR NEW PRODUCTS MANAGEMENT IN AUSTRALIAN HIGH TECHNOLOGY FIRMS", Management Research News, Vol. 13 No. 5, pp. 7-13. https://doi.org/10.1108/eb028075
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited