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Implement a Winning Strategy

Richard Dobbins (Management Consultant)
Barrie O. Pettman (Management Consultant, Registrar and Professor of Human Resource Management at the International Management Centres, Director of the International Institute of Social Economics, Chairman of MCB University Press, and a Visiting Professor at the Canadian School of Management)

Management Research News

ISSN: 0140-9174

Article publication date: 1 October 1997

402

Abstract

Strategy gets you from where you are now to your ideal future. Strategy is the link between mission and profit. Establish your specialisation, your area of excellence, your core business. Establish a competitive advantage, a reason why customers should buy from you. Find the segment or niche in the market place which you can dominate. Concentrate all your resources hitting your market segment with your benefit and competitive advantage in your area of excellence. Many of the ideas in corporate strategy are similar to the goal setting and goal achieving ideas relating to individuals. This should not surprise us. Organisations do not have strategies. Only people have strategies.

Citation

Dobbins, R. and Pettman, B.O. (1997), "Implement a Winning Strategy", Management Research News, Vol. 20 No. 10, pp. 9-27. https://doi.org/10.1108/eb028578

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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