The Effects of Group Size on the Outcome of Focus Group Sessions
Jo Ann L. Asquith
(JProfessor of Marketing, St. Cloud State University, St. Cloud, Minnesota)
1043
Abstract
Focus group interviewing is a qualitative research technique that is widely used in private industry. In recent years, there has been a notable growth in the use of focus group sessions research to gain insight into the use of dynamic relationships of attitudes, opinions, motivations, concerns, and problems concerning current and projected human activity.
Citation
Asquith, J.A.L. (1997), "The Effects of Group Size on the Outcome of Focus Group Sessions", Management Research News, Vol. 20 No. 12, pp. 1-15. https://doi.org/10.1108/eb028582
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited