We Have Something You Want

Abstract

Marketing is the art of matching the capabilities of a company with the wants of customers. In libraries, the product is information, and it is an ideal subject for marketing management. The various stages involved in this are discussed, and a method of dealing with the marketing challenge is presented. Libraries need to persist in order to remain prosperous.

Citation

HANNABUSS, S. (1987), "We Have Something You Want", New Library World, Vol. 88 No. 8, pp. 148-149. https://doi.org/10.1108/eb038733